Principles Of Marketing Conventional And Islamic Approach

Description

This book has been thoroughly revised and designed in a unique manner so that it reflects the major forces and trends impacting marketing in this 21st century. Ethical practice in marketing is becoming a concern to the marketers and customers worldwide and Halal product’s market is expanding day by day. Considering this, it has also been tried to accommodate the Shari’ah views of marketing in every chapters. Chapters accommodate examples from Bangladesh marketing issues which will greatly facilitate the students getting prepared for examinations.